Direct Marketing Assignment Example | Topics and Well Written Essays - 250 words

Direct Marketing - Assignment Example As a manager, Meredith required an integrated marketing information system in carrying out his analysis. An analysis based on data collection, which is an essential requirement aiding planning, implementation, and control responsibilities. Marketing Information System helps in assessing the previously collected data, develop the needed information, and distribute that information in a timely manner. Meredith employs registration as a mechanism for data collection. Registration and licensing avails valuable data that are essential to completing enumeration, though limited to variables change slowly. The variables include numbers of fishing vessels and their characteristics (Kotler & Keller 2011). Meredith used questionnaires as a second means of data collection. Issuance of unfilled relevant questions forms to consumers after purchasing commodities. It is less expensive method of data collection since the customers tend to be co-operative. The third method Meredith employed is the use Interviews that enabled extraction of valuable feedback from the clients and public. The final method used in data collection by the managing director is direct observations. The method offers first-hand information based on individuals expected